When we talk about content marketing, it is the process of creating and sharing content that is valuable via various platforms for your company. It stimulates the interest of audiences for your company’s products/services. Often times, it targets a particular niche and helps them by providing answers to questions that they might have been searching online. The main objective here is to turn them into potential customers’ through the use of valuable and informative content. Content marketing for your company can be delivered through various mediums such as television and magazines, and it can come in various forms such as articles, infographics, videos and many more.